Welcome to the ARMOR THE POOCHTM website locate at armorthepooch.ca (the “Site”). The terms “ARMOR THE POOCH”, “we”, “us” and “our” includes ARMOR THE POOCH, Inc. We greatly value your privacy. The information we collect through our Site to help us provide you with information specific to your needs and Interests. Therefore, this Privacy Policy (the “Privacy Policy”) explains how ARMOR THE POOCH TM may collect, use and disclose Personal Information (defined below) we obtain through the Site, from your communications with us, or from third parties. It also describes the choices available to you regarding the use of, your access to, and how to update and correct your Personal Information. “Personal Information” means “information about an identifiable individual”, including, but not limited to: your name, address, email address and phone number. You agree to this Privacy Policy in its entirety when you: (a) access or use the Site; (b) access and/or review any of the videos, audio, stories, testimonials, text, photographs, graphics, artwork and/or other content featured on the Site (collectively, the “Content”); (c) access links to ARMOR THE POOCH TM social media pages/accounts on third party social media websites, such as Facebook and Instagram (collectively, “Social Media Pages”); (d) utilize the website contact form and/or other functionality as a means to make inquiries and/or request being contacted by ARMOR THE POOCHTM (collectively, “Contact Services”); (e) sign up to participate in ARMOR THE POOCHTM Refer a friend program (“refer a friend program”); (f) purchase any of the pet-related products and/or services made available by and through the Site (collectively,. The “Product(s)” and together with the Site, Content, Social Media Pages, Contact Services, Refer a friend program and ARMOR THE POOCHTM offerings”).
(i) Personal Information You Provide Us. For the purpose of this Privacy Policy, “Personal Information” is any information that identifies you, that would enable someone to contact you or that describes your relationship with ARMOR THE POOCHTM. ARMOR THE POOCHTM collect and store Personal Information when you choose to provide it to us, including when you: (a) register to use the Site; (b) sign up to receive marketing information about our products and services; (c) purchase a product on the Site; (d) use the Site; (e) review our product(s) or post content on our Site; (f) communicate with us via the Site or email. While you are not required to submit any information on our Site, if you do not provide the requested information, you may not be able to access or use some of the features and functions of the ARMOR THE POOCHTM Offerings requested by you. 
ARMOR THE POOCHTM will collect some or all of the following when you purchase product(s) and/or communicate with us: (a) your full name; (b) your e-mail address; (c) your billing/mailing address; (d) your telephone number; (e) your credit card information (where you wish to purchase Products); and/or (f) any other information requested on the applicable. We also collect information you submit to the Site. This includes any text, images, videos, photographs, messages and comments on product reviews and customer testimonials. If you choose to post content such as product review to any public area of the Site (i.e., where content can be viewed by all users with or without user accounts), the Site will collect the information in your submission to the Site and the information contained in your posting will be visible to others, including any Personal Information you choose to include. We cannot control who reads your postings or what other users may do with the information that you voluntarily post, so it is very important that you do not put Personal Information in your posts if you do not want it to be seen or used by others. Please keep this in mind when submitting content to any public area of the Site. We reserve the right to use any product reviews or customer testimonials for our marketing and promotional purposes, so please take this into consideration if you choose to include Personal Information in your product reviews or testimonials.  
We may also collect information at other points on our Site with your consent and with notice to you. Please note that we may use third party service providers to help operate the Site and to provide analytical data with respect to the Site and these third party service providers may collect Personal Information from our Site for these purposes. 
When you make a payment through the Site, you will need to provide Personal Information to our third party payment processor – Shopify. Such Personal Information may include sensitive Personal Information, such as your credit card number, expiry date and security code. This information is not collected by ARMOR THE POOCHTM but is provided directly by you to our third party payment processor and its collection, use and disclosure is governed by their privacy policies. We encourage you to review the privacy policies of our third party payment processor. (insert shopify privacy policy) . 
(ii) Passive Collection of Technical Information. ARMOR THE POOCHTM collects and store technical information that is generated automatically as you use it, including your preferences and anonymous usage statistics. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, data/time stamp, and/or clickstream data. We use this data to analyze trends in the aggregate, for marketing purposes and to administer the Site. Technical information that we passively collect may be combined with other information about you, including Personal Information in order to deliver marketing information as described below. 
Marketing: We may use information about you, including Personal Information, to send you information about ARMOR THE POOCHTM products and services, in accordance with applicable law. You can choose to unsubscribe from receiving this information at any time by clicking on the unsubscribe link contained in each email or by contacting us at support@armorthepooch.ca. Please note that even if you unsubscribe to marketing email, we may still need to send you communications relating to your use of the Site, such as service announcements or Account information (where applicable), as well as to respond to any inquiry or request made by you. 
Tracking Technologies: ARMOR THE POOCHTM and its service providers use cookies, pixels, server logs, and other similar technology to analyze trends, administer the Site, track users’ movements around the Site, and to gather demographic information about our user base as a whole. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing our Site. We also use third party analytic providers, such as Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
(iii) Disclosure of Your Information. We may share your information: (a) with your permission for the purpose(s) noted at the time such permission is sought; (b) to comply with legal obligations; (c) to protect and defend our rights and property.
Service Providers: We may share Personal Information with third party service providers who perform services on our behalf. These third parties are authorized to use your Personal Information only as necessary and in accordance with this Privacy Policy to provide these services to us, including: (a) registering your account; (b) fulfilling orders; (c) delivering orders; (d) communicating with you about your order; (e) payment processing; (f) verifying your identity and preventing fraud; (g) sending, evaluating and improving marketing communications; and (h) detecting, preventing and remediating fraud or other potentially prohibited or illegal activities. We may also authorize third party service providers to anonymized technical information only as necessary in order to provide the following services to us: (i) conducting research and analysis; (j) conducting marketing analytics and measurement, including through Google Analytics; (k) measuring and improving the performance of the Site; and developing and improving ARMOR THE POOCHTM products and services. Please note: we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
Displaying to Other Users: The content you post to the Site may be displayed on the Site. Other users of the Site may be able to see some information about you, such as your name. If you submit a product review, we are not responsible for privacy practices or actions of other users who will view and potentially use the posted information. As noted above, we may use all or part of product reviews and customer testimonials in our advertising and marketing. While we will attempt to delete any sensitive Personal Information, please take this into consideration if you choose to include Personal Information in your reviews and testimonials.
As Required by Law and Similar Disclosures: We may access, preserve, and disclose your Personal Information, other account information, and content if we believe doing so is required or appropriate to comply with law enforcement requests and legal processes, such as a court order, government request, or subpoena. We may also access, preserve, and disclose your Personal Information, other account information, and content if we believe in good faith that disclosure is necessary to protect your, our or others’ rights, property or safety, or to investigate fraud. 
Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Information may be part of the transferred assets. The use of your Personal Information following any of the foregoing events will be governed by the provisions of the Privacy Policy in effect at the time such Personal Information was collected.
Your Choices: You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. To learn more about how you can opt out of targeted advertising on the Site, please visit the “ad Choices” website located at https://youradchoices.ca. Please note, whether you are opting out by adjusting your browser/device setting or by using a website established by a self-regulatory group, these cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. In addition, we do not respond to or honor “do not track” (a.k.a. DNT) signals or similar mechanisms transmitted by web browsers. If you no long wish to receive marketing emails from us, you can use the unsubscribe link found at the bottom of our marketing emails to opt out of receiving future emails. We will process your request within fifteen (15) business days of receiving your unsubscribe request.
External Links: Other companies or organizations may have links to their web sites on the Site. We are not responsible for how these other companies or organizations collect, use, disclose, or secure the information that you provide them. If you choose to access a third party web site linked to from the Site, you do so at your own risk and subject to any terms of service or privacy policy (if any) associated with such third party web site.
Security of Your Information: We take reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy. We follow generally accepted standards to protect Personal Information submitted to us, both during transmission and once it is received. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. By using the Site or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information only as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Children’s Privacy:  We do not knowingly collect, maintain, use Personal Information or direct any of our content specifically to children. Users of the Site are required to be at least 16 years old, and any user under 16 is not an authorized user. We encourage parents and legal guardians to monitor their children’s Internet usage and to instruct their children to never provide Personal Information through this Site or any other web site without their permission. If you learn that your child has provided us with Personal Information without your consent, you may alert us at support@armorthepooch.ca. If we learn that we have collected any Personal Information from children under 16, we will promptly take steps to delete such information and terminate the child’s account.
International Users: By using the Site, you will transfer data to Canada. By choosing to visit the Site or otherwise provide information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the Province of Ontario and the adjudication of any disputes arising in connection with ARMOR THE POOCHTM. If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to Canada and processing globally. By providing your information you consent to any transfer and processing in accordance with this Privacy Policy.
Changes to Our Privacy Policy and Practices: We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. If you continue to visit this Site and use the services made available to you after such changes have been made, you hereby provide your consent to the changes. If we make any material changes in the way we use your information, we will notify you by email through the email address you most recently provided to us or by prominently posting a prominent notice of the changes on the Site.
Access to Your Personal Information: If you are a Canadian resident and have any questions about the accuracy of the Personal Information that we have collected about you, you can have access to that Personal Information in order to verify and update it, unless we are permitted or required under applicable laws to refuse your access to such Personal Information. We reserve the right to save transaction data as is necessary to comply with legal obligations or for purposes of standard business operations. You may contact us at the contact information below to request access to Personal Information that we have about you. We will respond to requests within 30 days. You have the right to complain to the Office of the Privacy
Commissioner of Canada about issues related to your request.
Contact us: If you have any concerns, complaints, or if you would like further information regarding our privacy policies or practices, please email us at support@armorthepooch.ca.