Vital Essentials

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Vital Essentials Cat Food & Dog Food

There’s a lot of misinformation out there, so let us set the record straight. Pets. Need. Protein. And Vital Essentials will go a step further—not just a little protein, a lot of protein. Because a premium protein diet IS a balanced diet.

Oh, and one more thing... only the best protein will do. 

Dog and cat owners want food that delivers more energetic playtimes, healthier skin, shinier coats, stronger teeth, and poops that prove good food is essential for a healthy gut.

Vital Essentials promises to source whole-animal, butcher cut protein, freeze it at the peak of freshness. And then, make the food that your pet deserves—the quality of a raw diet in the form of treats, toppers, meals, and snacks.

Leave behind pet food that’s over-processed, overrated, and frankly overmatched when it comes to nutrients and enzymes. Give your pets butcher cut protein.