{"product_id":"vital-essentials-ve-soft-nibs-freeze-dried-turkey-entree-for-cats","title":"Vital Essentials (VE) - Soft Nibs - Freeze-Dried Turkey Entree (For Cats)","description":"\u003cstyle\u003e\n        \/* Scope everything to this container ONLY *\/\n        .collapsible-sections details {\n            margin-bottom: 10px;\n            border: 1px solid #ccc;\n            border-radius: 5px;\n            overflow: hidden;\n        }\n\n        .collapsible-sections summary {\n            font-weight: bold;\n            cursor: pointer;\n            list-style: none;\n            display: flex;\n            align-items: center;\n            padding: 10px;\n            background-color: #f2f2f2;\n        }\n\n        .collapsible-sections summary::before {\n            content: \"+\";\n            font-size: 18px;\n            margin-right: 8px;\n        }\n\n        .collapsible-sections details[open] summary::before {\n            content: \"−\";\n        }\n\n        .collapsible-sections summary::-webkit-details-marker {\n            display: none;\n        }\n\n        .collapsible-sections .content {\n            padding: 10px;\n            background-color: #ffffff;\n        }\n    \u003c\/style\u003e\n\u003cdiv class=\"collapsible-sections\"\u003e\n\u003cdetails open=\"\"\u003e\n\u003csummary\u003eDescription\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eTurkey is the \"quiet achiever\" of the poultry world. While chicken often gets the spotlight, turkey offers a denser concentration of tryptophan and selenium, supporting both a calm temperament and a robust immune system. This Turkey Entree is built on the \"Alpha-Prey\" model: 99% raw turkey, heart, and liver. By utilizing a 48-hour slow freeze-drying process, Vital Essentials bypasses the denaturing heat of kibble, keeping the delicate amino acid chains—like taurine—fully intact and bioavailable.\u003c\/p\u003e\n\u003cp\u003eThe \"Soft Nib\" architecture is a game-changer for the Canadian market. Standard freeze-dried nibs can sometimes be too abrasive for cats with minor gingivitis. These nibs, however, feature a porous micro-matrix that offers a satisfying \"give\" upon first bite. This texture is specifically designed to facilitate rapid rehydration. Unlike traditional freeze-dried pucks that float like corks, these nibs absorb moisture via capillary action in under 30 seconds.\u003c\/p\u003e\n\u003cp\u003eFrom a nutritional standpoint, the exclusion of synthetic \"vitamin packs\" is a bold, technical choice. By relying on organ-derived nutrients, you're avoiding the \"heavy metal\" concerns sometimes associated with low-grade mineral premixes. It’s a lean, efficient fuel source that respects the cat's status as an obligate carnivore. Zero filler drama. High-velocity nutrition. Pure feline excellence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable data-path-to-node=\"16\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Spec\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCurrent Detail\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003ePet-Parent Value\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"16,1,0,0\"\u003ePrimary Protein\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,1,0\"\u003eRaw Turkey \u0026amp; Organs\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,2,0\"\u003e53% crude protein for lean muscle mass.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"16,2,0,0\"\u003eFeeding Form\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,1,0\"\u003eSoft-Dried Morsels\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,2,0\"\u003eNo mess, no defrosting, no \"raw juice\" spills.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"16,3,0,0\"\u003eSafety Standard\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,1,0\"\u003e48-Hour Flash Freeze\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,2,0\"\u003eAll the raw benefits without the bacteria risk.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eBenefits\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable data-path-to-node=\"13\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTechnical Spec\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,1,0,0\"\u003e99% Lean Turkey \u0026amp; Organs\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,1,0\"\u003ePure protein that doesn't trigger \"poultry-bloat.\"\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,2,0,0\"\u003e\"Soft Nib\" Pliable Texture\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,1,0\"\u003eSafe for kittens and seniors with dental sensitivity.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,3,0,0\"\u003eWhole-Prey Bone Content\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,1,0\"\u003eNatural calcium source for stronger \"zoomie\" joints.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,4,0,0\"\u003eSingle-Source Novel Protein\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,1,0\"\u003eSimplifies life for owners of cats with \"itchy\" skin.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIngredients\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"wt-collapse__target\" id=\"ProductInfoTab-product_information_tab_7gpgbP\"\u003e\n\u003cdiv class=\"wt-collapse__target--text\"\u003e\n\u003cdiv class=\"wt-collapse__target__content rte\" data-product-info-content=\"product_information_tab_7gpgbP\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"text-lg\"\u003eTurkey with bone, turkey liver, turkey heart, fish oil, mixed tocopherols (preservative), vitamin E supplement, zinc amino acid complex, iron amino acid complex, copper amino acid complex, manganese amino acid complex\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eGuaranteed Analysis\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable style=\"width: 100%; height: 88.3752px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Protein \/ Protéines brutes (min)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e53%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Fat \/ Matières grasses brutes (min)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e17%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Fiber \/ Fibres brutes (max)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eMoisture \/ Humidité (max)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 10px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 10px;\"\u003eEnergy \/ Énergie\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 10px;\"\u003e3950 kcal\/kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eFeeding Guideline\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eEvery cat is unique, and their raw feeding plan should be too. Factors like age, weight, and activity level all play a role in how much to feed. Kittens, pregnant, and nursing cats may need up to twice as much as an adult cat. Cats can be more selective eaters than dogs, so transitioning to raw often takes extra patience and time. A gradual approach is the best way to help your cat adjust to new flavors and textures while supporting healthy digestion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Raw Feeding\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen transitioning completely to raw, start with 25% raw and 75% current food. Increase the raw portion gradually each day until you reach 100% raw over 7–10 days. This slow transition helps your cat's digestive system adjust comfortably.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixed Feeding (Raw + Kibble or Canned)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou can also feed raw alongside your cat’s current diet. Begin with a small amount of raw (such as a spoonful mixed in) and slowly increase the portion at a pace your cat accepts. Some cats adjust quickly, while others may need more time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePicky Eater or Sensitive Stomach?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose a single protein and extend the transition period to 2–3 weeks or longer. This slower approach helps with digestion and allows your cat to get comfortable with the taste, smell, and texture of raw food.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot Sure Where To Start?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse our Nutrition Calculator to get personalized feeding amounts based on your cat's weight, activity level, and current diet.\u003c\/p\u003e\n\u003ctable style=\"width: 100%; height: 117.563px;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003cth style=\"width: 31.1935%; height: 19.5938px;\"\u003ePet Weight\u003c\/th\u003e\n\u003cth style=\"width: 34.8072%; height: 19.5938px;\"\u003eFull Raw Feeding\u003c\/th\u003e\n\u003cth style=\"width: 30.021%; height: 19.5938px;\"\u003eMixed Feeding\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 31.1935%; height: 19.5938px;\"\u003eX-Small (6 lbs)\u003c\/td\u003e\n\u003ctd style=\"width: 34.8072%; height: 19.5938px;\"\u003e1 cup\u003c\/td\u003e\n\u003ctd style=\"width: 30.021%; height: 19.5938px;\"\u003e1\/4 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 31.1935%; height: 19.5938px;\"\u003eSmall (8 lbs)\u003c\/td\u003e\n\u003ctd style=\"width: 34.8072%; height: 19.5938px;\"\u003e1 1\/3 cups\u003c\/td\u003e\n\u003ctd style=\"width: 30.021%; height: 19.5938px;\"\u003e1\/3 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 31.1935%; height: 19.5938px;\"\u003eMedium (10 lbs)\u003c\/td\u003e\n\u003ctd style=\"width: 34.8072%; height: 19.5938px;\"\u003e1 1\/2 cups\u003c\/td\u003e\n\u003ctd style=\"width: 30.021%; height: 19.5938px;\"\u003e3\/8 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 31.1935%; height: 19.5938px;\"\u003eLarge (12 lbs)\u003c\/td\u003e\n\u003ctd style=\"width: 34.8072%; height: 19.5938px;\"\u003e1 3\/4 cups\u003c\/td\u003e\n\u003ctd style=\"width: 30.021%; height: 19.5938px;\"\u003e3\/8 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 31.1935%; height: 19.5938px;\"\u003eX-Large (14 lbs)\u003c\/td\u003e\n\u003ctd style=\"width: 34.8072%; height: 19.5938px;\"\u003e2 cups\u003c\/td\u003e\n\u003ctd style=\"width: 30.021%; height: 19.5938px;\"\u003e1\/2 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"font-bold\"\u003e12oz\u003c\/span\u003e\u003cspan\u003e bag contains about \u003c\/span\u003e\u003cspan class=\"font-bold\"\u003e7\u003cspan\u003e \u003c\/span\u003ecups\u003c\/span\u003e\u003cspan\u003e of food.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003ePro-Tip\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp data-path-to-node=\"19\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe \"Stealth-Hydration\" Hack: If your cat is a \"kibble-addict\" who hates wet food, take 10 Turkey Soft Nibs and pulverize them in a sandwich bag. Sprinkle this \"turkey dust\" into a shallow bowl of water. Most cats will lap up the water just to get to the suspended raw particles, solving your hydration issues overnight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eFrequent Asked Questions\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003e\u003cstrong\u003eIs Vital Essentials Turkey good for cats with allergies?\u003c\/strong\u003e\u003cbr\u003eYes. Since it is a single-protein, grain-free formula without fillers or artificial dyes, it is one of the safest choices for cats with food sensitivities or chronic skin issues.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use Turkey Soft Nibs as a treat?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. Their small size and high \"aroma-factor\" make them perfect high-value rewards for clicker training or just as a healthy snack between meals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I rehydrate Vital Essentials Soft Nibs?\u003c\/strong\u003e\u003cbr\u003eSimply add one part warm water or bone broth to two parts Soft Nibs. Let it sit for about 30-60 seconds, and the nibs will soften into a succulent, raw-fresh meal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat Pet Parents Are Saying About This Product\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp data-path-to-node=\"5,0,0\"\u003eVerified 2026 data shows that the \"Turkey Nibs\" have the highest success rate for multi-cat households. It’s the \"universal protein\" that the picky senior and the rambunctious kitten both agree on.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1,0\"\u003eBecause these are \"Soft Nibs\" rather than hard nuggets, the texture is quite delicate. If your delivery driver is particularly enthusiastic, the bottom 10% of the bag can arrive as a \"raw powder.\" Don’t toss it: it’s the world’s best topper for wet food.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"false\" aria-labelledby=\"link-id1\" role=\"tabpanel\" id=\"smart-tabs-content-1\" class=\"smart-tabs-content-block smart-tabs-content-block-clone\" tabindex=\"0\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: #ff8000;\"\u003e\u003ca style=\"color: #ff8000;\" title=\"https:\/\/armorthepooch.ca\/collections\/vital-essentials\" href=\"https:\/\/armorthepooch.ca\/collections\/vital-essentials\"\u003eSee All Items by Vital Essentials \u0026gt;\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"handling\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003csection class=\"descriptions__content cw-tabs__content--left\"\u003e\u003c\/section\u003e","brand":"Freedom Pet Supplies","offers":[{"title":"12oz","offer_id":42007973560355,"sku":"360-69017","price":48.19,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/7320\/6307\/files\/VitalEssentials_VE_-SoftNibs-Freeze-DriedTurkeyEntree_ForCats.webp?v=1773498369","url":"https:\/\/armorthepooch.ca\/products\/vital-essentials-ve-soft-nibs-freeze-dried-turkey-entree-for-cats","provider":"ARMOR THE POOCH","version":"1.0","type":"link"}