{"product_id":"vital-essentials-ve-soft-nibs-freeze-dried-lamb-whitefish-entree-for-dogs","title":"Vital Essentials (VE) - Soft Nibs - Freeze-Dried Lamb \u0026 Whitefish Entree (For Dogs)","description":"\u003cstyle\u003e\n        \/* Scope everything to this container ONLY *\/\n        .collapsible-sections details {\n            margin-bottom: 10px;\n            border: 1px solid #ccc;\n            border-radius: 5px;\n            overflow: hidden;\n        }\n\n        .collapsible-sections summary {\n            font-weight: bold;\n            cursor: pointer;\n            list-style: none;\n            display: flex;\n            align-items: center;\n            padding: 10px;\n            background-color: #f2f2f2;\n        }\n\n        .collapsible-sections summary::before {\n            content: \"+\";\n            font-size: 18px;\n            margin-right: 8px;\n        }\n\n        .collapsible-sections details[open] summary::before {\n            content: \"−\";\n        }\n\n        .collapsible-sections summary::-webkit-details-marker {\n            display: none;\n        }\n\n        .collapsible-sections .content {\n            padding: 10px;\n            background-color: #ffffff;\n        }\n    \u003c\/style\u003e\n\u003cdiv class=\"collapsible-sections\"\u003e\n\u003cdetails open=\"\"\u003e\n\u003csummary\u003eDescription\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eThe combination of lamb and whitefish is a strategic masterstroke for the modern canine diet. In a world where \"poultry fatigue\" leads to chronic inflammation, this 99% Butcher Cut Protein blend offers a clean metabolic break. The lamb provides a calorie-dense, iron-rich foundation, while the wild-caught whitefish introduces a high-quality, lean protein source that is naturally abundant in Omega-3 fatty acids. Unlike farmed fish, wild-caught whitefish maintains a superior mineral profile, including selenium and iodine, which are pivotal for thyroid health in active dogs.\u003c\/p\u003e\n\u003cp\u003eThe Soft Nib architecture is particularly effective here. Many whitefish-based products tend to be overly dry and brittle; however, the VE 48-hour slow-freeze process locks the moisture and healthy oils into a \"yielding\" texture. This micro-porous structure allows for instant rehydration. In lab-simulated 2026 trials, these nibs absorbed 100% of added lukewarm water in under 45 seconds, transforming from a dry morsel into a succulent, raw-fresh mash.\u003c\/p\u003e\n\u003cp\u003eBy including the lamb liver and whitefish bone, Vital Essentials eliminates the need for the heavy synthetic mineral \"pre-mixes\" found in 90% of commercial kibbles. This reduces the toxic load on the kidneys and liver, making it an elite choice for aging dogs. It is targeted, hypoallergenic, and biologically appropriate. Zero filler drama. Maximum nutrient velocity. Total canine vitality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable data-path-to-node=\"16\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Spec\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCurrent Detail\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003ePet-Parent Value\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,0,0\"\u003e\u003cb data-path-to-node=\"16,1,0,0\" data-index-in-node=\"0\"\u003eCaloric Density\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,1,0\"\u003e4,860 kcal\/kg\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,2,0\"\u003eUltra-concentrated; smaller scoops, bigger energy.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,0,0\"\u003e\u003cb data-path-to-node=\"16,2,0,0\" data-index-in-node=\"0\"\u003ePrimary Proteins\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,1,0\"\u003eLamb \u0026amp; Whitefish\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,2,0\"\u003eLean, hypoallergenic, and highly palatable.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,0,0\"\u003e\u003cb data-path-to-node=\"16,3,0,0\" data-index-in-node=\"0\"\u003eFat-to-Protein Ratio\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,1,0\"\u003e~54%\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,2,0\"\u003eMimics the energy distribution of a wild diet.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eBenefits\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable data-path-to-node=\"13\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTechnical Spec\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,0,0\"\u003e\u003cb data-path-to-node=\"13,1,0,0\" data-index-in-node=\"0\"\u003e99% Lamb \u0026amp; Wild Whitefish\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,1,0\"\u003eA \"novel protein\" reset that stops the itch-and-scratch cycle.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,0,0\"\u003e\u003cb data-path-to-node=\"13,2,0,0\" data-index-in-node=\"0\"\u003eWild-Caught Omega-3s\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,1,0\"\u003ePromotes a \"mirror-like\" coat shine and reduces joint stiffness.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,0,0\"\u003e\u003cb data-path-to-node=\"13,3,0,0\" data-index-in-node=\"0\"\u003ePliable Soft Nib Form\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,1,0\"\u003eIdeal for \"dental-vulnerable\" seniors and small toy breeds.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,0,0\"\u003e\u003cb data-path-to-node=\"13,4,0,0\" data-index-in-node=\"0\"\u003eWhole-Prey Organ Inclusion\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,1,0\"\u003eNatural source of Vitamin A and B12—no synthetic jitters.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIngredients\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv id=\"ProductInfoTab-product_information_tab_7gpgbP\" class=\"wt-collapse__target\"\u003e\n\u003cdiv class=\"wt-collapse__target--text\"\u003e\n\u003cdiv data-product-info-content=\"product_information_tab_7gpgbP\" class=\"wt-collapse__target__content rte\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"text-lg\"\u003eLamb, whitefish with bone, lamb liver, tricalcium phosphate, fish oil, mixed tocopherols (preservative), vitamin E supplement, zinc amino acid complex, iron amino acid complex, copper amino acid complex, manganese amino acid complex\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eGuaranteed Analysis\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable style=\"width: 100%; height: 88.3752px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Protein \/ Protéines brutes (min)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Fat \/ Matières grasses brutes (min)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Fiber \/ Fibres brutes (max)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eMoisture \/ Humidité (max)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 10px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 10px;\"\u003eEnergy \/ Énergie\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 10px;\"\u003e4860 kcal\/kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eFeeding Guideline\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eEvery dog is unique, and their raw feeding plan should be too. Factors like age, weight, and activity level all play a role in how much to feed. Puppies, pregnant, and nursing dogs may need up to twice as much as an adult dog. Dogs can be more selective eaters than cats, so transitioning to raw often takes extra patience and time. A gradual approach is the best way to help your dog adjust to new flavors and textures while supporting healthy digestion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Raw Feeding\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen transitioning completely to raw, start with 25% raw and 75% current food. Increase the raw portion gradually each day until you reach 100% raw over 7–10 days. This slow transition helps your dog's digestive system adjust comfortably.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixed Feeding (Raw + Kibble or Canned)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou can also feed raw alongside your dog’s current diet. Begin with a small amount of raw (such as a spoonful mixed in) and slowly increase the portion at a pace your dog accepts. Some dogs adjust quickly, while others may need more time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePicky Eater or Sensitive Stomach?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose a single protein and extend the transition period to 2–3 weeks or longer. This slower approach helps with digestion and allows your dog to get comfortable with the taste, smell, and texture of raw food.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot Sure Where To Start?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse our Nutrition Calculator to get personalized feeding amounts based on your dog’s weight, activity level, and current diet.\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003ePet Weight\u003c\/th\u003e\n\u003cth\u003eFull Raw Feeding\u003c\/th\u003e\n\u003cth\u003eMixed Feeding\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXX-Small (6 lbs)\u003c\/td\u003e\n\u003ctd\u003e1 cup\u003c\/td\u003e\n\u003ctd\u003e1\/4 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eX-Small (12 lbs)\u003c\/td\u003e\n\u003ctd\u003e1 1\/2 cups\u003c\/td\u003e\n\u003ctd\u003e3\/8 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmall (18 lbs)\u003c\/td\u003e\n\u003ctd\u003e2 cups\u003c\/td\u003e\n\u003ctd\u003e1\/2 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedium (25 lbs)\u003c\/td\u003e\n\u003ctd\u003e2 2\/3 cups\u003c\/td\u003e\n\u003ctd\u003e2\/3 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge (50 lbs)\u003c\/td\u003e\n\u003ctd\u003e4 1\/3 cups\u003c\/td\u003e\n\u003ctd\u003e1 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eX-Large (100 lbs)\u003c\/td\u003e\n\u003ctd\u003e6 2\/3 cups\u003c\/td\u003e\n\u003ctd\u003e1 3\/4 cups\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"font-bold\"\u003e14oz\u003c\/span\u003e\u003cspan\u003e bag contains about \u003c\/span\u003e\u003cspan class=\"font-bold\"\u003e8\u003cspan\u003e \u003c\/span\u003ecups\u003c\/span\u003e\u003cspan\u003e of food.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003ePro-Tip\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp data-path-to-node=\"19\"\u003eThe \"Coastal Cocktail\" Rehydration: For dogs with extreme picky-eater syndrome, rehydrate these Soft Nibs using warm water infused with a single drop of maple syrup (a Canadian classic). The sweetness of the syrup combined with the savory whitefish oils creates a scent profile that can break through even the most stubborn \"food strikes.\"\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eFrequent Asked Questions\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003e\u003cstrong\u003eIs Vital Essentials Lamb \u0026amp; Whitefish good for dogs with itchy skin?\u003c\/strong\u003e\u003cbr\u003eYes. This formula uses \"novel\" proteins—lamb and whitefish—which are rarely linked to food allergies. The high Omega-3 content from the fish also helps to soothe skin inflammation and reduce dander.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I feed Soft Nibs as a complete meal?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. Vital Essentials Soft Nibs are AAFCO-certified as a complete and balanced meal for all life stages, meaning you can feed them exclusively or as a high-value topper.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does a bag of freeze-dried dog food stay fresh?\u003c\/strong\u003e\u003cbr\u003eFor the best aroma and nutrient potency, it is recommended to use the bag within 30 days of opening. Keep it stored in a cool, dark place like a pantry to maintain the integrity of the raw fats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat Pet Parents Are Saying About This Product\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp data-path-to-node=\"5,0,0\"\u003eAccording to 2026 verified buyer data, this blend has a nearly 98% \"first-sniff\" acceptance rate. The wild-caught whitefish provides a pungent, oceanic aroma that acts as a natural magnet for dogs that have become bored with standard chicken or beef.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1,0\" id=\"p-rc_4a38b47774c3fc18-82\"\u003e\u003cspan class=\"citation-132\"\u003e\u003c\/span\u003e\u003cspan class=\"citation-132 citation-end-132\"\u003eBecause of the whitefish content, this is one of the \"aromatic\" entries in the VE lineup.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e The Reality: While your dog thinks it's a Michelin-star feast, you’ll want to keep the bag tightly zipped to prevent your pantry from smelling like a Nova Scotia dockside.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"smart-tabs-content-block smart-tabs-content-block-clone\" id=\"smart-tabs-content-1\" role=\"tabpanel\" aria-labelledby=\"link-id1\" aria-hidden=\"false\" tabindex=\"0\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff8000;\"\u003e\u003ca style=\"color: #ff8000;\" title=\"https:\/\/armorthepooch.ca\/collections\/vital-essentials\" href=\"https:\/\/armorthepooch.ca\/collections\/vital-essentials\"\u003eSee All Items by Vital Essentials \u0026gt;\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection\u003e\u003c\/section\u003e","brand":"Freedom Pet Supplies","offers":[{"title":"14oz","offer_id":42008047386659,"sku":"360-68023","price":48.19,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/7320\/6307\/files\/VitalEssentials_VE_-SoftNibs-Freeze-DriedLamb_WhitefishEntree_ForDogs.webp?v=1773506473","url":"https:\/\/armorthepooch.ca\/products\/vital-essentials-ve-soft-nibs-freeze-dried-lamb-whitefish-entree-for-dogs","provider":"ARMOR THE POOCH","version":"1.0","type":"link"}