{"product_id":"vital-essentials-ve-soft-nibs-freeze-dried-chicken-entree-for-cats","title":"Vital Essentials (VE) - Soft Nibs - Freeze-Dried Chicken Entree (For Cats)","description":"\u003cstyle\u003e\n        \/* Scope everything to this container ONLY *\/\n        .collapsible-sections details {\n            margin-bottom: 10px;\n            border: 1px solid #ccc;\n            border-radius: 5px;\n            overflow: hidden;\n        }\n\n        .collapsible-sections summary {\n            font-weight: bold;\n            cursor: pointer;\n            list-style: none;\n            display: flex;\n            align-items: center;\n            padding: 10px;\n            background-color: #f2f2f2;\n        }\n\n        .collapsible-sections summary::before {\n            content: \"+\";\n            font-size: 18px;\n            margin-right: 8px;\n        }\n\n        .collapsible-sections details[open] summary::before {\n            content: \"−\";\n        }\n\n        .collapsible-sections summary::-webkit-details-marker {\n            display: none;\n        }\n\n        .collapsible-sections .content {\n            padding: 10px;\n            background-color: #ffffff;\n        }\n    \u003c\/style\u003e\n\u003cdiv class=\"collapsible-sections\"\u003e\n\u003cdetails open=\"\"\u003e\n\u003csummary\u003eDescription\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp data-path-to-node=\"8\"\u003eWhen we look at the ancestral feline diet, it isn't just \"meat\"—it’s a precise ratio of muscle, secretory organs, and bone. This Chicken Entree is a masterclass in that ratio. Vital Essentials utilizes a 48-hour \"slow\" freeze-drying process that locks in the moisture-sensitive enzymes and heat-labile vitamins that typically vanish in standard canning processes. By keeping the chicken raw and unprocessed, you are providing your cat with a high-octane fuel source that is 99% bioavailable.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9\"\u003eThe \"Soft Nib\" technology addresses a major gap in the Canadian market: the senior cat demographic. Many freeze-dried options are hard as pebbles, which is a non-starter for cats with stage-one periodontal disease. These nibs have a distinct \"give\"—they crumble under gentle pressure, allowing for effortless digestion and nutrient absorption. The inclusion of ground bone isn't just a filler; it’s a vital source of calcium and phosphorus in its most absorbable form.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003eFrom a physiological standpoint, feeding this chicken-based entree supports an acidic urinary pH, which is crucial for preventing crystals in male cats. It’s clean energy. High-vibe protein. Targeted feline fuel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable data-path-to-node=\"16\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Spec\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCurrent Detail\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003ePet-Parent Value\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,0,0\"\u003e\u003cb data-path-to-node=\"16,1,0,0\" data-index-in-node=\"0\"\u003ePrimary Protein\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,1,0\"\u003eFree-Run Chicken\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,2,0\"\u003eLean muscle support without excessive fat.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,0,0\"\u003e\u003cb data-path-to-node=\"16,2,0,0\" data-index-in-node=\"0\"\u003eTexture Profile\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,1,0\"\u003eTender \/ Crumbly\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,2,0\"\u003eAccessible for kittens, seniors, and dental-sensitive cats.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,0,0\"\u003e\u003cb data-path-to-node=\"16,3,0,0\" data-index-in-node=\"0\"\u003eFeeding Style\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,1,0\"\u003eComplete \u0026amp; Balanced\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,2,0\"\u003eUse as a stand-alone meal or a high-value topper.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eBenefits\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable data-path-to-node=\"13\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTechnical Spec\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,0,0\"\u003e\u003cb data-path-to-node=\"13,1,0,0\" data-index-in-node=\"0\"\u003e99% Chicken, Organs, \u0026amp; Bone\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,1,0\"\u003eZero \"mystery meat\" or fillers to trigger allergies.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,0,0\"\u003e\u003cb data-path-to-node=\"13,2,0,0\" data-index-in-node=\"0\"\u003e48-Hour Freeze-Dry Process\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,1,0\"\u003eAll the perks of raw food with the convenience of a bag.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,0,0\"\u003e\u003cb data-path-to-node=\"13,3,0,0\" data-index-in-node=\"0\"\u003eAlpha-Prey Formulation\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,1,0\"\u003eMimics the natural diet to reduce \"finicky\" behavior.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,0,0\"\u003e\u003cb data-path-to-node=\"13,4,0,0\" data-index-in-node=\"0\"\u003eGluten \u0026amp; Grain Free\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,1,0\"\u003eSmaller, firmer, and significantly less smelly litter box visits.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIngredients\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"wt-collapse__target\" id=\"ProductInfoTab-product_information_tab_7gpgbP\"\u003e\n\u003cdiv class=\"wt-collapse__target--text\"\u003e\n\u003cdiv class=\"wt-collapse__target__content rte\" data-product-info-content=\"product_information_tab_7gpgbP\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"text-lg\"\u003eChicken with bone, chicken liver, chicken heart, fish oil, mixed tocopherols (preservative), vitamin E supplement, zinc amino acid complex, iron amino acid complex, copper amino acid complex, manganese amino acid complex\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-block-id=\"separator_nWnfDA\" class=\"wt-product__separator-block\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eGuaranteed Analysis\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable style=\"width: 100%; height: 88.3752px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Protein \/ Protéines brutes (min)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e52%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Fat \/ Matières grasses brutes (min)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Fiber \/ Fibres brutes (max)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eMoisture \/ Humidité (max)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 10px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 10px;\"\u003eEnergy \/ Énergie\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 10px;\"\u003e4450 kcal\/kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eFeeding Guideline\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eEvery cat is unique, and their raw feeding plan should be too. Factors like age, weight, and activity level all play a role in how much to feed. Kittens, pregnant, and nursing cats may need up to twice as much as an adult cat. Cats can be more selective eaters than dogs, so transitioning to raw often takes extra patience and time. A gradual approach is the best way to help your cat adjust to new flavors and textures while supporting healthy digestion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Raw Feeding\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen transitioning completely to raw, start with 25% raw and 75% current food. Increase the raw portion gradually each day until you reach 100% raw over 7–10 days. This slow transition helps your cat's digestive system adjust comfortably.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixed Feeding (Raw + Kibble or Canned)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou can also feed raw alongside your cat’s current diet. Begin with a small amount of raw (such as a spoonful mixed in) and slowly increase the portion at a pace your cat accepts. Some cats adjust quickly, while others may need more time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePicky Eater or Sensitive Stomach?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose a single protein and extend the transition period to 2–3 weeks or longer. This slower approach helps with digestion and allows your cat to get comfortable with the taste, smell, and texture of raw food.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot Sure Where To Start?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse our Nutrition Calculator to get personalized feeding amounts based on your cat's weight, activity level, and current diet.\u003c\/p\u003e\n\u003ctable style=\"width: 100%; height: 117.563px;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003cth style=\"width: 31.1935%; height: 19.5938px;\"\u003ePet Weight\u003c\/th\u003e\n\u003cth style=\"width: 34.8072%; height: 19.5938px;\"\u003eFull Raw Feeding\u003c\/th\u003e\n\u003cth style=\"width: 30.021%; height: 19.5938px;\"\u003eMixed Feeding\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 31.1935%; height: 19.5938px;\"\u003eX-Small (6 lbs)\u003c\/td\u003e\n\u003ctd style=\"width: 34.8072%; height: 19.5938px;\"\u003e1 cup\u003c\/td\u003e\n\u003ctd style=\"width: 30.021%; height: 19.5938px;\"\u003e1\/4 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 31.1935%; height: 19.5938px;\"\u003eSmall (8 lbs)\u003c\/td\u003e\n\u003ctd style=\"width: 34.8072%; height: 19.5938px;\"\u003e1 1\/4 cups\u003c\/td\u003e\n\u003ctd style=\"width: 30.021%; height: 19.5938px;\"\u003e1\/4 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 31.1935%; height: 19.5938px;\"\u003eMedium (10 lbs)\u003c\/td\u003e\n\u003ctd style=\"width: 34.8072%; height: 19.5938px;\"\u003e1 1\/2 cups\u003c\/td\u003e\n\u003ctd style=\"width: 30.021%; height: 19.5938px;\"\u003e1\/3 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 31.1935%; height: 19.5938px;\"\u003eLarge (12 lbs)\u003c\/td\u003e\n\u003ctd style=\"width: 34.8072%; height: 19.5938px;\"\u003e1 2\/3 cups\u003c\/td\u003e\n\u003ctd style=\"width: 30.021%; height: 19.5938px;\"\u003e1\/3 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 31.1935%; height: 19.5938px;\"\u003eX-Large (14 lbs)\u003c\/td\u003e\n\u003ctd style=\"width: 34.8072%; height: 19.5938px;\"\u003e1 3\/4 cups\u003c\/td\u003e\n\u003ctd style=\"width: 30.021%; height: 19.5938px;\"\u003e3\/8 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"font-bold\"\u003e12oz\u003c\/span\u003e\u003cspan\u003e bag contains about \u003c\/span\u003e\u003cspan class=\"font-bold\"\u003e7\u003cspan\u003e \u003c\/span\u003ecups\u003c\/span\u003e\u003cspan\u003e of food.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003ePro-Tip\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe \"Hydration Cocktail\" Method:\u003cspan class=\"citation-2 citation-end-2\"\u003e Cats are notoriously poor drinkers.\u003csup data-turn-source-index=\"2\" class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e Instead of just adding water, take three or four Soft Nibs, crush them into a fine powder at the bottom of a bowl, and add 1\/4 cup of filtered water. It creates a \"chicken milk\" that encourages them to hydrate far more effectively than a standing water bowl.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eFrequent Asked Questions\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp data-path-to-node=\"22\"\u003e\u003cb data-path-to-node=\"22\" data-index-in-node=\"0\"\u003eIs Vital Essentials Chicken Soft Nibs a complete meal for cats?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"22\"\u003eYes, it is formulated to meet the nutritional levels established by AAFCO for all life stages, meaning it can be fed as a total replacement for kibble or canned food.\u003c\/p\u003e\n\u003cp data-path-to-node=\"23\"\u003e\u003cb data-path-to-node=\"23\" data-index-in-node=\"0\"\u003eCan I feed Vital Essentials Soft Nibs to my kitten?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"23\"\u003eAbsolutely. The high protein content and soft texture make it an excellent choice for growing kittens who need dense nutrition for muscle and bone development.\u003c\/p\u003e\n\u003cp data-path-to-node=\"24\"\u003e\u003cb data-path-to-node=\"24\" data-index-in-node=\"0\"\u003eHow do you store Vital Essentials freeze-dried cat food?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"24\"\u003eKeep it in its original resealable bag in a cool, dry place. There is no need for refrigeration, making it perfect for travel or small pantry spaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat Pet Parents Are Saying About This Product\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp data-path-to-node=\"5,0,0\"\u003eTransitioning \"kibble-only\" cats is notoriously difficult, but the soft, porous texture of these Nibs mimics the mouthfeel of semi-moist treats, making the jump to raw nutrition seamless for 90% of tested feline focus groups.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1,0\"\u003eBecause these are ultra-natural and minimally processed, the \"poultry aroma\" is quite potent upon opening the bag. It’s a five-star scent for your cat, but you’ll want to ensure the resealable zipper is fully engaged if you’re storing it in a small kitchen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"false\" aria-labelledby=\"link-id1\" role=\"tabpanel\" id=\"smart-tabs-content-1\" class=\"smart-tabs-content-block smart-tabs-content-block-clone\" tabindex=\"0\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: #ff8000;\"\u003e\u003ca style=\"color: #ff8000;\" title=\"https:\/\/armorthepooch.ca\/collections\/vital-essentials\" href=\"https:\/\/armorthepooch.ca\/collections\/vital-essentials\"\u003eSee All Items by Vital Essentials \u0026gt;\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"handling\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003csection class=\"descriptions__content cw-tabs__content--left\"\u003e\u003c\/section\u003e","brand":"Freedom Pet Supplies","offers":[{"title":"12oz","offer_id":42004673921059,"sku":"360-69014","price":46.69,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/7320\/6307\/files\/VitalEssentials_VE_-SoftNibs-Freeze-DriedChickenEntree_ForCats.webp?v=1773403895","url":"https:\/\/armorthepooch.ca\/products\/vital-essentials-ve-soft-nibs-freeze-dried-chicken-entree-for-cats","provider":"ARMOR THE POOCH","version":"1.0","type":"link"}