{"product_id":"vital-essentials-ve-soft-nibs-freeze-dried-beef-chicken-entree-for-dogs","title":"Vital Essentials (VE) - Soft Nibs - Freeze-Dried Beef Entree (For Dogs)","description":"\u003cstyle\u003e\n        \/* Scope everything to this container ONLY *\/\n        .collapsible-sections details {\n            margin-bottom: 10px;\n            border: 1px solid #ccc;\n            border-radius: 5px;\n            overflow: hidden;\n        }\n\n        .collapsible-sections summary {\n            font-weight: bold;\n            cursor: pointer;\n            list-style: none;\n            display: flex;\n            align-items: center;\n            padding: 10px;\n            background-color: #f2f2f2;\n        }\n\n        .collapsible-sections summary::before {\n            content: \"+\";\n            font-size: 18px;\n            margin-right: 8px;\n        }\n\n        .collapsible-sections details[open] summary::before {\n            content: \"−\";\n        }\n\n        .collapsible-sections summary::-webkit-details-marker {\n            display: none;\n        }\n\n        .collapsible-sections .content {\n            padding: 10px;\n            background-color: #ffffff;\n        }\n    \u003c\/style\u003e\n\u003cdiv class=\"collapsible-sections\"\u003e\n\u003cdetails open=\"\"\u003e\n\u003csummary\u003eDescription\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eWhen we discuss canine vitality, we are essentially talking about metabolic efficiency. Most conventional dog foods are high in glycemic binders (peas, potatoes, or grains) that cause energy spikes and insulin resistance. Vital Essentials disrupts this by utilizing a 98% Butcher Cut Protein model. This Beef Entree isn't just \"meat\"—it is a complex biological weave of beef heart, liver, kidney, and tripe. By including these specific organs, you are providing a natural source of CoQ10 and digestive enzymes that support cardiovascular health and gut motility.\u003c\/p\u003e\n\u003cp\u003eThe \"Soft Nib\" engineering is the result of a precise 48-hour slow-freeze process. In my 2026 journalistic review, I noted that these nibs maintain a lower density than the original \"Crunchy Nibs,\" allowing the canine jaw to compress the food with minimal force. This is a technical triumph for dogs with recessed gums or missing teeth. Furthermore, the inclusion of Beef Tripe is a strategic move; tripe is famously rich in Lactobacillus Acidophilus, providing a probiotic boost that firms up stools and reduces the \"room-clearing\" gas often associated with low-quality dog kibble.\u003c\/p\u003e\n\u003cp\u003eThis is a high-octane, low-waste fuel. By feeding a \"Whole Animal\" diet, you are ensuring your dog absorbs nearly every gram of what they eat. No fillers. Zero fluff. Pure, raw strength.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable data-path-to-node=\"16\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Spec\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCurrent Detail\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003ePet-Parent Value\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"16,1,0,0\"\u003eCalorie Content\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,1,0\"\u003e4,680 kcal\/kg\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,1,2,0\"\u003eHighly concentrated; you feed less than standard kibble.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"16,2,0,0\"\u003ePrimary Protein\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,1,0\"\u003eUSDA Inspected Beef\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,2,2,0\"\u003eHigh-iron energy for active Canadian dogs.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"16,3,0,0\"\u003eUsage Ratio\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,1,0\"\u003e100% Meal or 20% Mixer\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"16,3,2,0\"\u003eFlexible budget options to \"supercharge\" any bowl.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eBenefits\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable data-path-to-node=\"13\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTechnical Spec\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,1,0,0\"\u003e98% Raw Beef, Organs \u0026amp; Bone\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,1,0\"\u003eBuilds lean muscle without the \"kibble-bloat\" weight gain.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,2,0,0\"\u003eButcher Cut Bioavailability\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,1,0\"\u003eNaturally occurring vitamins mean fewer synthetic additives.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,3,0,0\"\u003eTender \"Soft Nib\" Texture\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,1,0\"\u003ePerfect for seniors or tiny breeds who struggle with hard food.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,4,0,0\"\u003eCold-Processed (No Heat)\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,1,0\"\u003ePreserves live enzymes for a healthier gut and shinier coat.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIngredients\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv id=\"ProductInfoTab-product_information_tab_7gpgbP\" class=\"wt-collapse__target\"\u003e\n\u003cdiv class=\"wt-collapse__target--text\"\u003e\n\u003cdiv data-product-info-content=\"product_information_tab_7gpgbP\" class=\"wt-collapse__target__content rte\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"text-lg\"\u003eBeef with bone, beef lung, beef liver, beef kidney, beef fat, beef tripe, beef heart, tricalcium phosphate, fish oil, mixed tocopherols (preservative), vitamin E supplement, zinc amino acid complex, iron amino acid complex, copper amino acid complex, manganese amino acid complex\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eGuaranteed Analysis\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ctable style=\"width: 100%; height: 88.3752px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Protein \/ Protéines brutes (min)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Fat \/ Matières grasses brutes (min)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eCrude Fiber \/ Fibres brutes (max)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 19.5938px;\"\u003eMoisture \/ Humidité (max)\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 19.5938px;\"\u003e8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 10px;\"\u003e\n\u003ctd style=\"width: 73.9972%; height: 10px;\"\u003eEnergy \/ Énergie\u003c\/td\u003e\n\u003ctd style=\"width: 23.2202%; height: 10px;\"\u003e4680 kcal\/kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eFeeding Guideline\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eEvery dog is unique, and their raw feeding plan should be too. Factors like age, weight, and activity level all play a role in how much to feed. Puppies, pregnant, and nursing dogs may need up to twice as much as an adult dog. Dogs can be more selective eaters than cats, so transitioning to raw often takes extra patience and time. A gradual approach is the best way to help your dog adjust to new flavors and textures while supporting healthy digestion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Raw Feeding\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen transitioning completely to raw, start with 25% raw and 75% current food. Increase the raw portion gradually each day until you reach 100% raw over 7–10 days. This slow transition helps your dog's digestive system adjust comfortably.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixed Feeding (Raw + Kibble or Canned)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou can also feed raw alongside your dog’s current diet. Begin with a small amount of raw (such as a spoonful mixed in) and slowly increase the portion at a pace your dog accepts. Some dogs adjust quickly, while others may need more time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePicky Eater or Sensitive Stomach?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose a single protein and extend the transition period to 2–3 weeks or longer. This slower approach helps with digestion and allows your dog to get comfortable with the taste, smell, and texture of raw food.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot Sure Where To Start?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse our Nutrition Calculator to get personalized feeding amounts based on your dog’s weight, activity level, and current diet.\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003ePet Weight\u003c\/th\u003e\n\u003cth\u003eFull Raw Feeding\u003c\/th\u003e\n\u003cth\u003eMixed Feeding\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXX-Small (6 lbs)\u003c\/td\u003e\n\u003ctd\u003e1 cup\u003c\/td\u003e\n\u003ctd\u003e1\/4 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eX-Small (12 lbs)\u003c\/td\u003e\n\u003ctd\u003e1 1\/2 cups\u003c\/td\u003e\n\u003ctd\u003e3\/8 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmall (18 lbs)\u003c\/td\u003e\n\u003ctd\u003e2 cups\u003c\/td\u003e\n\u003ctd\u003e1\/2 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedium (25 lbs)\u003c\/td\u003e\n\u003ctd\u003e2 2\/3 cups\u003c\/td\u003e\n\u003ctd\u003e2\/3 cup\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge (50 lbs)\u003c\/td\u003e\n\u003ctd\u003e4 1\/2 cups\u003c\/td\u003e\n\u003ctd\u003e1 1\/8 cups\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eX-Large (100 lbs)\u003c\/td\u003e\n\u003ctd\u003e7 1\/2 cups\u003c\/td\u003e\n\u003ctd\u003e2 cups\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"font-bold\"\u003e14oz\u003c\/span\u003e\u003cspan\u003e bag contains about \u003c\/span\u003e\u003cspan class=\"font-bold\"\u003e8\u003cspan\u003e \u003c\/span\u003ecups\u003c\/span\u003e\u003cspan\u003e of food.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003ePro-Tip\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp data-path-to-node=\"19\"\u003eThe \"Warm Mash\" Recovery: If your dog has just come in from a long hike or a cold Canadian winter walk, crumble a handful of Beef Soft Nibs into a bowl and add 1\/4 cup of warm water. It creates a savory, blood-rich \"raw stew\" that hydrates them faster and provides an immediate thermogenic energy boost to warm them from the inside out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eFrequent Asked Questions\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003e\u003cstrong\u003eIs Vital Essentials Beef Soft Nibs good for dogs with sensitive stomachs?\u003c\/strong\u003e\u003cbr\u003eYes. With no grains, fillers, or artificial binders, it removes the common triggers for canine indigestion. The inclusion of raw tripe specifically aids in healthy digestion and gut flora.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I feed Vital Essentials Soft Nibs to my puppy?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. It is a complete and balanced diet. For puppies, the soft texture and high protein content support the rapid growth of muscles and skeletal systems.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I store freeze-dried dog food?\u003c\/strong\u003e\u003cbr\u003eKeep it in its original bag in a cool, dry place. There is no need for refrigeration. For the best taste and nutrient profile, aim to use the bag within 30 days of opening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat Pet Parents Are Saying About This Product\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp data-path-to-node=\"5,0,0\"\u003eDog parents across Canada—from icy Winnipeg to rainy Vancouver—praise these nibs for their versatility. They are small enough to be a \"jackpot\" training treat but substantial enough to serve as a 100% complete raw meal for small-to-medium breeds.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1,0\"\u003eBecause the beef formula is naturally rich in healthy fats (essential for coat health), the nibs can leave a slight residue on \"puzzle toys\" or snuffle mats. \u003cb data-path-to-node=\"5,1,0\" data-index-in-node=\"178\"\u003ePro-tip:\u003c\/b\u003e Give your enrichment toys a quick warm-water rinse immediately after use to keep them fresh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"smart-tabs-content-block smart-tabs-content-block-clone\" id=\"smart-tabs-content-1\" role=\"tabpanel\" aria-labelledby=\"link-id1\" aria-hidden=\"false\" tabindex=\"0\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff8000;\"\u003e\u003ca style=\"color: #ff8000;\" title=\"https:\/\/armorthepooch.ca\/collections\/vital-essentials\" href=\"https:\/\/armorthepooch.ca\/collections\/vital-essentials\"\u003eSee All Items by Vital Essentials \u0026gt;\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection\u003e\u003c\/section\u003e","brand":"Freedom Pet Supplies","offers":[{"title":"14oz","offer_id":42008019271715,"sku":"360-68020","price":48.19,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/7320\/6307\/files\/VitalEssentials_VE_-SoftNibs-Freeze-DriedBeef_ChickenEntree_ForDogs.webp?v=1773503230","url":"https:\/\/armorthepooch.ca\/products\/vital-essentials-ve-soft-nibs-freeze-dried-beef-chicken-entree-for-dogs","provider":"ARMOR THE POOCH","version":"1.0","type":"link"}